Privacy Policy



This includes Carrie Dunham and any of our affiliates or subsidiaries.


If you are a resident of California, please also see our Supplemental California Privacy Policy at Section 9 of this Privacy Notice below.

  1. What Types of Personal Information Do We Collect?

    Information You Actively Submit:if you buy our products, register for an online account with us, use the "wish list" features of our online services, sign up for updates and marketing communications from us, participate in our sweepstakes or surveys, request specific product customizations from us, submit a product review on our website, contact us for customer service, or otherwise interact with us via our online services or in one of our stores, we may collect personal information about you, including the following:
  • Contact Data, which may include your name, alias, username, postal address, email address and telephone number;
  • Order information and Account Data, which may include your contact data, payment card information, billing address, birth day and month, gender and the details of the products or services you have ordered, purchased or requested from us;
  • Gift Registry and Wish List Data, which may include your contact data and the products or services you are interested in;
  • Giveaways or Sweepstakes Data, which may include your contact data and the details of the giveaway or sweepstakes you have voluntarily entered;
  • Social Media Data, which may include your social media interactions with us (e.g., if you "like" or "share" or "comment" on something you see on our social media platforms) and any information you actively provide to us for social media marketing purposes. we may also use services provided by third-party platforms (such as social networking and other websites) to choose and target lookalike audiences on such platforms and to create own advertisements, and we may provide a hashed version of your email address or other information to the platform provider for such purposes, and
  • Correspondence Data, which you voluntarily provide to us when booking an appointment or sign up for an event at one of our stores, making inquiries to customer care, comments on our social media, product reviews on our site, survey feedback, interests if you choose to participate in any other type of program we offer, and any other information you actively provide to us.
  • By subscribing to our text notifications, you agree to receive automated marketing text messages from us about our products and services at the phone number you provided when you subscribed, and that the messages may be sent via automatic telephone dialing system or other technology. Message frequency is recurring. Consent is not a condition of purchase. Message and data rates may apply. Reply STOP, END, CANCEL, UNSUBSCRIBE or QUIT to opt-out and HELP for customer support. You may receive an additional text message confirming your decision to opt-out.  You understand and agree that attempting to opt-out by any means other than texting the opt-out commands above is not a reasonable means of opting out.



Information Passively Submitted on our Online Services: When you use our online services, we collect information from or about the computer, phone or other device on which you have installed, or from which you access, our online services, and information about your usage of our online services, including the following:

  • Technical Data, which includes your ip address, browser type and version, device identifier, location and time zone setting, network and/or service provider, operating system and platform, page response times, and download errors;
  • Online Usage and Interaction Data, which includes the websites you visited before and after visiting our website, products you viewed or searched for on our online services, length of visits to certain online pages, online page interaction information (such as scrolling, clicks, and mouseovers), methods used to browse away from online pages, your interactions with our marketing emails (such as whether and when you opened an email from us, and whether you clicked a link in the email or forwarded the email), and your interactions with our online ads.


Cookies and Related Technologies: We and our business partners may use cookies and other similar technologies such as pixel tags and web beacons to collect certain types of the Technical Data and Online Usage and Interaction Data described above as permitted by applicable law. Cookies and similar technologies are placed on our site for the following purposes:

  • enable basic functioning of our website;
  • web analytics to improve our website (structure, features, accessibility and usability, content, or to fix any technical issues through gathering relevant technical data);
  • enable certain basic functions of online browsing and shopping with us (for example, save information you generated or provided on our website such as preferred items, items placed in the cart);
  • to provide targeted advertising and monitor the effectiveness of our online ads and marketing (by recording your interactions with our ads on third-party websites, our social media platforms or our marketing emails); and
  • learn more about your preferences and internet browsing habits to provide you with tailored web-visit.

For more information about the cookies and similar technologies we use, please see our How do we use Cookies in section 8 below.

We may choose to partner with Rakuten Advertising in the futuer, who may collect personal information when you interact with our site. The collection and use of this information is subject to the privacy policy located here:

No Children’s Information: Our online services are not intended for use by children under the age of 13. We do not knowingly register or otherwise collect personal information from any child under the age of 13 without the prior verifiable consent of the child's parent or guardian.

  1. How Do We Use Your Personal Information?

    we use the following categories of personal information for the following purposes:
  • Contact Datato communicate with you, including about products and services you have ordered, or to send you updates about our products, services, or campaigns that may be of interest; or when you voluntarily enter to win a contest, sweepstakes or giveaway.
  • Order Information and Account Datato create and manage your account on our website (for example to enable you to access, update and save your preferences to the account); fulfill your orders, including product customization requests.
  • Gift Registry and Wish List Datato provide you with the "gift registry" or "wish list" features of our online services, which allow you to identify and save products that you are interested in.
  • Social Media Data to interact with you through our social media platforms; and administer social media marketing initiatives or social media advertising campaigns.
  • Correspondence Datato respond to any specific queries when you contact customer care, to understand your preferences so that we can provide you with updates about our products, events, or services that may be of interest, provide you with a more tailored shopping experience when you arrive to our stores, to administer booking appointments at our stores, to administer sweepstakes and giveaways, or to improve our product offerings and customer experience based on your responses to a survey or product review.
  • Technical Data and Online Usage and Interaction Data to provide, maintain, monitor, secure, debug, personalize and optimize our online services to and for you; provide you with customer service and technical assistance for example when you use our chat function; and to generally develop and improve our products and services. we also use technical data that is automatically collected by cookies and related technologies to tailor our advertising and understand the effectiveness of our ads and social media campaigns.

We also use your personal information for the following purposes (collectively, the "General Processing Purposes"), as permitted by applicable law:

  • Advertising and Marketing Activities: to provide you with relevant advertising and marketing communications, including updates on special offers or promotions, products and services that we believe you may be interested in, or to administer and let you know about our sweepstakes and giveaways. we may tailor the content of those communications based on our understanding of your preferences.
  • Compliance with Laws: to perform activities necessary to ensure compliance with applicable national, state, provincial and other applicable laws, and to respond to requests from government authorities.
  • Performance of Contracts: to perform our obligations and exercise our rights under our terms of use or any other agreement that you enter with us.
  • Protection of Legal Interests: to protect our legal interests, such as in the event of a complaint or dispute.
  • Research and Development: to perform research and undertake surveys to understand preferences about our products and customer experience, to improve product design and product testing;
  • Merger or Sale: in the event that we, or some or all of our assets are acquired by or merged with a third-party entity or in connection with a prospective of completed merger, acquisition, sale, or other change of control, we may transfer some or all of the personal information that we have collected about you to another organization as part of that transaction. if we intend to transfer your personal information in connection with such a transaction, we may proceed with notice to you, grant you an opportunity to object, or seek your consent, as permitted or required by applicable law.
  1. With Whom Do We Share Your Personal Information?

    we may share your personal information with the following types of third parties as permitted by applicable law:
  • Our service providers and business partners: we rely on affiliated and unaffiliated companies, agents and contractors to assist us with the provision of Carrie Dunham services and products to you, including:
    • online payment and fraud prevention service providers when you make a purchase;
    • delivery / logistics service providers, to deliver products you have purchased;
    • customer care services
    • infrastructure and it service providers, including cloud service providers to administer our website and your account if you register with us;
    • marketing, advertising and communications agencies to send you information about products and services that may be of interest to you;
    • providers of services related to some enhanced online features such as customer review or sizing assistance when you log in to the sizing application linked on our site;
    • advertising companies who help us provide tailored advertising and understand the effectiveness of our ads and traffic on our site;
    • providers of website testing / analytics services; or
    • external auditors and advisers;

We provide our service providers and business partners with access to your personal information so that they may provide services to us, subject to non-disclosure agreements and other data protection safeguards. Our service providers may be located in the United States and Canada.

  • Third parties permitted or required by law: in certain circumstances, we may be permitted or required to disclose or share your personal information to comply with a legal or regulatory obligation. for example, we or our service providers may be required to disclose personal information to us, canadian or other regulators, government agencies or to judicial or administrative authorities. we may also disclose your personal information to third parties where disclosure is both legally permissible and necessary to protect or defend our rights, for law enforcement purposes, or to enforce our contracts or protect your rights.
  • Third parties connected with business transfers: we may transfer your personal information to third parties in connection with a prospective of completed reorganization, restructuring, merger, acquisition or transfer of assets or other change in control, provided that the receiving party agrees to treat your personal information in a manner consistent with this privacy notice.

Please note our online services may contain links to and from the websites of our partners or affiliates that are not owned or operated by us. If you follow a link to any of these websites, please review the privacy policies of third party websites before you submit any personal information to them. We are not responsible for any privacy or security policies of these third party sites.

  1. How Do We Protect Your Personal information?

    We have implemented technical and organizational security measures intended to safeguard the personal information in our custody and control. such measures include, for example, limiting access to personal information only to employees and authorized service providers who need to know such information for the purposes described in this privacy notice, as well as other administrative, technical and physical safeguards.

    for example, when you place an order on we use secure socket layer (ssl) technology, an encryption tool that provides security while transmitting information over the internet. we also use firewall technology, password controls, and other technological and procedural safeguards in respect of your online interactions with us.

    while we endeavor to protect our systems, sites, operations and information against unauthorized access, use, modification and disclosure, due to the inherent nature of the internet as an open global communications vehicle and other risk factors, we cannot guarantee that any information, during transmission or while stored on our systems, will be absolutely safe from intrusion by others.
  2. What are Your Choices and Rights?

    Unsubscribe. you may unsubscribe from our marketing emails. to do so, please click the "unsubscribe" link at the bottom of any email that you receive or email us at please note that if you have already requested products or services when you decide to withdraw consent, there may be a short period of time for us to update your preferences and ensure that we honor your request. please note that you may continue to receive transactional or account-related communications from us.

    Update, Modify or Correct Your Information. we encourage you to contact us to update, modify or correct your personal information if it changes or if you believe that any information that we have collected about you is inaccurate. we may request information from you to honor your request, such as to ensure proper authentication or to verify the business branch of ours to which the information was provided.

    Rights under Applicable Privacy Laws. you may have rights under applicable privacy laws, including to access or erase certain personal information that we have about you, or restrict or object to certain activities in which we engage with respect to your personal information. to submit a request to exercise any such rights, please contact us using the details in section 7 below. if you are a resident of California, please also see our supplemental California privacy policy at section 8 below.
  3. Changes to This Privacy Notice

    we may change, modify, add, or remove portions of this privacy notice at any time, in which case we will provide individuals with notice of such updates where required by applicable law and then upload the updated privacy notice to our website – You should check this page periodically for changes. Your continued use of our online services or any of the other services described in this privacy notice following the posting of changes to this privacy notice will be considered your consent to those changes.
  4. How Can You Contact Us?

    to exercise any of your privacy rights, or if you have any questions or concerns regarding this privacy notice or the data processing practices outlined herein, including the manner in which we or our service providers treat your personal information, please contact us as follows:
  • by email:
  • by phone:
    • customer care: 646-263-3768
  1. How Do We Use Cookies?

    In this cookie notice, we, Carrie Dunham, inc., explain how we use cookies and similar digital tracking technologies on our website and other online services.

    Like many other organizations, we use cookies or similar digital tracking technologies on our website for a number of purposes as set out below. cookies (or other similar technologies) can be placed on our website by us or by third-party partners we engage for our purposes.

    Third-party cookies may also be deployed on our behalf on third-party websites (e.g. to measure the effectiveness of ads). we respect applicable law about cookies. in particular, we use cookies only with your authorization where this is required by applicable law. in any case, you may opt-out from cookies at any time by changing your browser settings accordingly. however, as a consequence of your opt-out, certain functions, portions or features of our website may cease working or may prevent you from fully benefiting of our online services.

    A. Categories of cookies
    some cookies are deleted when you close down your browser. these are known as session cookies. others remain on your device until they expire or you delete them from your cache. these are known as persistent cookies and these types enable us to remember things about you as a returning visitor. the main categories of cookies we use include:
  • Strictly necessary cookies: these cookies are essential in order to enable you to move around the website and use its features, and ensuring the security of your online transactions with us and online access to our website. without these cookies, services you have asked for, such as completing a transaction, cannot be provided. these cookies don't gather information about you for the purposes of marketing.
  • Performance cookies: these cookies allow us to count the number of visitors and collect information about how visitors use a web site, for instance which pages visitors go to most often, and if they get error messages from web pages. these cookies may collect the ip address of the device used to access the site. all information these cookies collect is used to improve how a website works and the user experience. by using our websites you agree that we can place these types of cookies on your device, however you can block these cookies using your browser settings (please see "how to manage your cookies" section below).
  • Functionality cookies: these cookies allow us to recognize you when you return to our website and allows the website to remember choices you make (such as your user name). they may also be used to provide services you have requested such as watching a video. the information these cookies collect may include your ip address, but the cookie does not contain your name, address, account details, etc. and they do not track your browsing activity across other websites. by using our websites you agree that we can place these types of cookies on your device, however you can block these cookies using your browser settings (please see "how to manage your cookies" section below).
  • First and third party cookies: whether a cookie is a first or third party cookie depends on which website the cookie comes from. first party cookies are those set by or on behalf of the website visited. all other cookies are third party cookies.
  • Targeting/Marketing cookies: these cookies make marketing and advertising content more relevant to you. we or a third party advertising network that we work with may collect information relating to your browsing history and interests to deliver relevant advertising to you. the advertisement network partner may use marketing cookies, pixels or similar technologies to collect usage, navigational or other statistical data about your activities on our websites and mobile applications and other websites and apps (such as web pages you visit, ads you click on) and use this information to make predictions about your interests and provide you targeted advertising based upon your interests. these parties may also use this information to limit the number of times you see the same advertisement on our websites or mobile applications and to help measure the effectiveness of advertising campaigns. to learn more about your options and how to opt-out of interest-based advertising, please see "opting-out of interest-based advertising" under "how to manage your cookies?" below.
  • Personalization cookies: cookies may also be used on our website to personalize your shopping experience and enable you to use certain function (such as "add to wishlist" or "save") to conduct internal testing on what works best for our customers.

To find out more about cookies, including how to see what cookies have been set and how to manage and delete them, visit Alternatively, you can search the Internet for other independent information on cookies.

B. Purposes of use of cookies
We use cookies for the following purposes:

  • enable basic functioning of our website or to fix any technical issues through gathering relevant technical data;
  • web analytics to improve our website (structure, features, accessibility and usability, content);
  • enable certain basic functions of online browsing and shopping with us (for example, save information you generated or provided on our website such as preferred items, items placed in the cart, billing address to save time and effort when you next return to our website or shop with us);
  • monitor the effectiveness of our online ads and marketing (by recording your interactions with our ads on third-party websites, our social media platforms or our marketing emails); and
  • learn more about your preferences and internet browsing tastes to provide you with tailored advertising (you certainly don't want to hear from us about something you are not interested in).
  1. How to manage your cookies?
    the browsers of most computers, smartphones and other web-enabled devices are typically set up to accept cookies. if you wish to amend your cookie preferences for this website or any other websites, you can do this through your browser settings. your browser's ‘help' function will tell you how to do this. if you do not want the benefit of cookies, there is a simple procedure to manually delete your cookies at please remember that cookies are often used to enable and improve certain functions on our website. if you choose to switch certain cookies off, it is likely to affect the user experience.

Opting-out of Interest-Based Advertising: for more information about interest-based advertising and to understand your options, including how you can opt-out of receiving behavioral ads from participating third-party advertising companies, please visit the links below:

Please note that even if you opt-out of interest-based advertising by a third party, these tracking technologies may still collect data for other purposes including analytics and you will still see ads from us, but the ads will not be targeted based on behavioral information about you and may therefore be less relevant to you and your interests. 

To successfully opt out, you must have cookies enabled in your web browser (see your browser's instructions for information on cookies and how to enable them). Your opt-out only applies to the web browser you use so you must opt-out of each web browser on each computer you use. Once you opt out, if you delete your browser's saved cookies, you will need to opt-out again.

  1. Supplemental California Privacy Policy

    in this supplemental California privacy policy, we, Carrie Dunham, inc., disclose information about our data processing practices as required by the California consumer privacy act of 2018 ("ccpa") and California law. this supplemental California privacy policy is effective january 1, 2020.

    A. Who and what information is subject to the CCPA?
    the ccpa protects California residents as "consumers" with respect to their personal information, although a number of exceptions apply. as a result, the supplemental ccpa disclosures and relevant ccpa rights subsections below may not apply when they restrict our ability to comply with a court order or regulator with competent authority, federal, state or local laws, investigations, cooperation with law enforcement, exercise of our legal claims, or collection or use of de-identified information.

    B. Supplemental CCPA Disclosures
    we have set out below the categories of personal information we have collected about California residents in the preceding 12 months and describe, for each category of personal information collected, the business or commercial purposes for which the information was collected. each of the categories of personal information listed in the table are collected directly from consumers. each of the categories of personal information in the table may also be shared with the following categories of third parties: (i) our service providers and business partners, including those listed at section 3 above (ii) government entities as required by applicable law (iii) other recipients at your discretion or with your consent (iv) third parties in the event of a proposed or actual business transaction involving all or any portion of our business. additional information about sales of information can be found below the table.

category of personal information:

we collected such personal information for the following purposes:

identifiers such as a real name, alias, postal address, unique personal identifier, online identifier, internet protocol address, email address, account name, or other similar identifiers.

we may use this information for any of the purposes described in section 2 above.

categories of personal information described in subdivision (e) of section 1798.80 of the California civil code, including name, signature, address, telephone number, and credit card number, debit card number, or any other financial information.

we use this information to process payment, fulfil your order, or process a return.

characteristics of protected classifications under California or federal law; namely, gender and age.

we use this information to better understand our clientele, for example when joining our clienteling program, booking an in-store appointment or event, or signing up for a gift registry.

commercial information, including records of personal property, products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies.

we use this information to fulfil your order, manage consumers’ online account with us, personalize and optimize consumers’ shopping experience with us (for example, letting you know when a favorite product is back in stock, recording certain information from past purchases which can be used in future purchases such as preferred address and favorite store locations), provide consumers with customer support.

internet or other electronic network activity information, including, but not limited to, browsing history, search history, and information regarding a consumer’s interaction with an internet web site, application, or advertisement.

we may use this information for any of the purposes described in section 2 above.

geolocation data.

we may use this information to enable consumers to view nearby stores.

audio, electronic, visual, or similar information.

we use audio, visual or similar information that you may voluntarily provide in connection with customer care inquiries or when you engage with our social media initiatives.

inferences drawn from any of the information identified in this subdivision to create a profile about a consumer reflecting the consumer’s preferences, characteristics and attitudes.

we use such information to personalize and optimize consumers’ shopping experience with us for example from joining our clienteling program or submitting survey responses you volunteer to share, enable consumers to use our "gift registry" or "wish list" features online, tailor our marketing efforts, and develop and improve our products and services.

Over the past 12 months, we also used the categories of personal information listed above as necessary to fulfil the General Processing Purposes described in Section 2 of this Notice above.

During the past 12 months, we shared certain categories of personal information about California residents with third parties and business partners in a manner that may constitute a "sale" under the CCPA, as described below:

  • Online Promotions and Advertising: we work with one or more third parties to (i) administer and analyze effectiveness of advertising or promotional campaigns. these third parties may place cookies on individuals’ computers to receive information about traffic to our site, browsing and purchasing activity on our online services, and (ii) from time to time third parties may help us to provide a more tailored user experience. these third parties may collect information about individuals’ internet or other similar network activity and browsing patterns, ip address, page interaction (such as scrolling, clicks and mouseovers), and information obtained via cookies with these third parties (such as the site visited before or after), and may retain rights to use some of this information for their own purposes.





The California Consumer Privacy Act (“CCPA”), which provides California Consumers certain rights regarding their Personal Information as those terms are defined in the CCPA, became effective on January 1, 2020. 


We are providing you with notice of the Personal Information we collect and our purposes for that collection for data that may be subject to the CCPA (“CCPA Notice”). This CCPA Notice does not cover information that is outside of the scope of the CCPA. This notice also does not apply to data collected from employees, applicants or contractors or to data collected from individuals acting as representatives of another business in connection with business communications or transactions.

We collect Personal Information directly from you, your device or browser, our service providers and suppliers, and our corporate affiliates. We use and share Personal the following business purposes: 

  • to provide requested products and services;
  • to advertise and offer new products and services;
  • to improve our products and services;
  • for quality assurance;
  • for research development;
  • for prevention of fraud and illegal activity; and
  • for marketing purposes.

We may also collect, use and share Personal information for our operational purposes as set forth in this Privacy Policy.

We collect the following categories of Personal Information from Consumers, which we share with our service providers, agents and licensees who perform services on our behalf, and with our affiliates:

  • identifiers (e.g., name, phone number, email address, I.P. address);
  • personal records (e.g., name, phone number, email address);
  • consumer characteristics (e.g., age, gender);
  • customer account details / commercial information (e.g., your order history); and
  • inferences from Personal Information collected (e.g., your preferences, your likelihood of interest in certain of our services).

We collect the following categories of Personal Information from Consumers, which we only share with our affiliates:

  • Internet usage information (e.g., information regarding your interaction with our online services);
  • geolocation data (e.g., if you enable this feature on your device while using our app); and sensory data (e.g., recordings of customer service calls, store security camera footage)

If you are a California Consumer and would like to register a request under your “right to know about Personal Information collected, disclosed or sold” (including right to obtain copies of specific pieces and/or information about categories of Personal Information practices), “right to request deletion of Personal Information,” or “right to opt-out of the sale of Personal Information,” or if you have questions about our privacy policies or practices, you can contact us at or 646-263-3768. You have the right to not receive discriminatory treatment in a manner prohibited by the CCPA as a result of your exercising your rights under the CCPA.

To fulfill your CCPA request, we may require you to provide sufficient information to reasonably verify you are the Consumer about whom we collected Personal Information.  This verification process includes providing us at least two (2) unique data points, depending on the type of request.

Consumers have the right to exercise CCPA privacy rights via an authorized agent who meets the agency requirements of the CCPA.  Authorized agent requests must include a copy of the agency agreement between the authorized agent and the consumer. We will ask the consumer to independently confirm the agency relationship.


Categories: You have the right, subject to statutory exceptions, to send us a request, no more than twice in a twelve-month period, for any of the following for the period that is twelve months prior to the request date:

  • The categories of PI we have collected about you.
  • The categories of sources from which we collected your PI.
  • The business or commercial purposes for our collecting or selling your PI.
  • The categories of third parties to whom we have shared your PI.
  • A list of the categories of PI disclosed for a business purpose in the prior 12 months, or that no disclosure occurred.

Specific Pieces: You have the right, subject to statutory exceptions, to make or obtain a transportable copy, no more than twice in a twelve-month period, of your PI that we have collected in the period that is 12 months prior to the request date and are maintaining. 


You have the right, subject to statutory exceptions, to request that we delete your PI that we have collected directly from you and are maintaining.  Note also that we are not required to delete your PI that we did not collect directly from you. 

You may alternatively exercise more limited control of your PI by canceling or modifying the email marketing communications you receive from us. You can do this by following the instructions contained in our promotional emails.


We do not “sell” Personal Information that we collect from you, including Personal Information of minors under the age of 16, as “sell” is defined in the CCPA.  

We do work with service providers and partner with advertising companies that use cookies and other tracking technologies to collect information about your visits to our website and third-party sites, and then use that information to deliver advertisements relevant to your interests.

For more information on how we use cookies and other tracking technologies, please review the “Information We Collect by Automated Means” section of our Privacy Policy, available in the footer of our website, below.  There is not yet a consensus as to whether third party cookies and tracking technologies associated with our websites and mobile apps constitute a “sale” of your Personal Information as defined by the CCPA. To opt out of the collection of your Personal Information for advertising purposes, you can modify your cookie settings here.  To effectively manage cookies via this cookie settings tool, you must set cookie preferences on all browsers and all devices that you use. If you clear the cookies on your device, you may need to set your cookie preferences again.